Idea #8:
Convert 7,000 “drive-thru-ers” to “walk-in-ers”
Description: Devise a way to encourage people to park their car instead of using the drive-thru at fast food places.
Objectives:
* to spread awareness of the destructive consequences of using a drive-thru
* to encourage people to park their cars instead of driving through
* to convey an idea of the environmental costs, of driving thru, expressed in terms people can relate to
* try to target habitual users in order to realize exponential effect
Project Timing: Conception: 2009 – ongoing
Artists: Tatiana Iliina (visual artist), Offroad Artist (conceptual artist)


